FUJIFILM

Leeward Productions made the launch film for Fujifilm's GFX 100 II, following Swedish automotive photographer Oskar Bakke into a blizzard at Mammoth Mountain, where record snowfall turned a planned shoot into something wilder. The film centers on Bakke chasing rolling shots of an Aston Martin DBX 707 in the snow, at one point hanging out of a moving truck at speed to land the frame.

We developed the creative alongside Bakke and led production and post. The result is a launch film built around the photographer's eye and the conditions he works in, the camera as the reason for the journey rather than the subject of a spec sheet.