ROKU

Pro Series introduced Roku's first premium TVs, the brand stepping up from streaming hardware to a high-end set built to disappear into the room. It was the second product launch Roku trusted Leeward Productions with, and the spot leans on the design story Roku was selling: a screen that hangs flat like a piece of art and stays a centerpiece even when it is off.

We led creative development and post production, keeping the piece sleek and deliberately paced so the hardware carries the frame. It positions the Pro Series as the anchor of a living room and shows our range in launches for consumer tech.