ROKU

Welcome Home launched Roku's first Smart Home line, the cameras, video doorbells, lights, and plugs that took the brand beyond the TV. Roku trusted Leeward Productions to introduce an entire new category of products, and the spot leans on the promise in the title: a more delightful home that stays warm and lived-in, the way a house feels when everything just works.

We worked directly with Roku's creative team to polish the concept, which Nate Lee led, and handled all post production in house. It is a clean example of taking a brand known for one thing and helping it credibly mean more.