KASHI

Go

Type

Commercial, Food & Beverage

Leeward Productions

Cinematography, Post

Director

Embry Rucker (Smith x Union)

About

For Kashi's Go commercial, Leeward Productions provided cinematography and post production. The spot is all coast and weather: surfers in wetsuits walking toward a gray, breaking sea at golden hour, wind in their hair, the light cutting low through heavy cloud. It is moody and cinematic, a long way from the usual bright cereal ad.

Even in a support role, our camera work and finishing shaped the final piece. It shows our range, as comfortable leading a full production as strengthening another director's vision with craft.

More works