KASHI
Go
Type
Commercial, Food & Beverage
Leeward Productions
Cinematography, Post
Director
Embry Rucker (Smith x Union)
About
For Kashi's Go commercial, Leeward Productions provided cinematography and post production. The spot is all coast and weather: surfers in wetsuits walking toward a gray, breaking sea at golden hour, wind in their hair, the light cutting low through heavy cloud. It is moody and cinematic, a long way from the usual bright cereal ad.
Even in a support role, our camera work and finishing shaped the final piece. It shows our range, as comfortable leading a full production as strengthening another director's vision with craft.









