TOYOTA
4Runner - The Picture
Type
Commercial, Automotive
Leeward Productions
Creative Development, Production, Post
Director
Nate Lee
About
The Picture is a branded film Leeward Productions made for the Toyota 4Runner, built to put the vehicle where it belongs, out in the kind of landscape it was designed for. The approach leans narrative rather than promotional, closer to a short film than an ad, with the 4Runner as both the tool and the reason for the trip.
We handled the work creative through post. It is automotive storytelling that earns attention by being worth watching, not by reciting specs.
