UNDER ARMOUR

Under Armour came to Leeward Productions to produce its 2024 Back To School campaign. The idea was to pair Under Armour style and athlete ambassadors with real high school student athletes and build each one a back-to-school wardrobe. The ambassadors brought a personal style perspective, reading each athlete's own taste and then pushing them to try something new.

We worked closely with Under Armour's internal creative team to pull the production together on a tight deadline, co-producing the shoot with Whirlwind Creative and handling all post in house. We built a custom dressing room set for the reveals and delivered 20 unique edits and 85 total assets across organic, social, and paid media. The campaign's directing earned a Gold Telly Award.